BECK & HERSEY, a forward thinking UK fashion label from Manchester is launching the new Athletic range for 2009/10. Inspired by the drive and focus that sports can bestow on those involved and the aspirational value of seeing ones peers achieve, young, local professional and semi-professional athletes have been enrolled to spearhead the new campaign. Giving a platform to them as sporting individuals and role models, as well as the discipline they represent.

 

The location, Salford Lads Club. A fitting choice for such aspirational subtext. Salford Lads Club has a long and impressive history of such standards. "To Brighten Young Lives, and Make Good Citizens" is the motto adorning the walls inside the Victorian Lads Club. Still to this day, the club serves as a pathway to otherwise distant hopes and experiences. Sporting achievement and team work are placed in great esteem here, positive role models and stability provide the base for the local kids of Salford.

 

This, is a leaf Beck & Hersey wish to take from that book. To inspire, invigorate and fire up the spirit of sport and youth, to create winners and opportunities. Where once, perhaps, there were none