Born from the mirth of popular culture, Elvis Jesus has built its reputation as a clothing brand dedicated to producing fine quality clothes with humour, panache and inescapable messages within the design. Named after the cult pulp fiction novel ‘Elvis, Jesus, and Coca Cola’, inspiration for the brand grew from the story within the pages. Fulfilling the stereotype of the typical American beatnik, irreverent, voyeuristic and undeniably raw around the edges.