Fred Perry is a brand with heritage and strong ties to British music and fashion subculture; a relationship it continues to cultivate with each new generation that discovers Fred Perry. By staying true to its classic styles but with a contemporary outlook, the laurel leaf is now one of the most enduring and timeless logos in the world.

 

Fred Perry has always been a brand intrinsically linked with British youth, proudly worn by mods, soulboys, skaters, suedeheads, casuals and the indie new wave. The Fred Perry footwear collection references this heritage and develops exciting, contemporary product through the re-interpretation of archive styles. Key influences include 1980's sportswear and clean, classic modernist design for men and 1960's beatnik inspired styling for the women’s collection.

The Fred Perry laurel wreath has developed into one of the best known and most instantly recognisable logos in the fashion world. The origins of the laurel were, perhaps not surprisingly, derived from Fred's sporting pedigree as a three-time winner of Wimbledon and a Davis Cup champion.