Fred Perry is a brand with heritage and strong ties to British music and fashion subculture; a relationship it continues to cultivate with each new generation that discovers Fred Perry. By staying true to its classic styles but with a contemporary outlook, the laurel leaf is now one of the most enduring and timeless logos in the world. Fred Perry has always been a brand intrinsically linked with British youth, proudly worn by mods, soulboys, skaters, suedeheads, casuals and the indie new wave. The Fred Perry footwear collection references this heritage and develops exciting, contemporary product through the re-interpretation of archive styles.