Havaianas, born in 1962 in Japan. The first pair constructed out of fabric straps and rice straw soles, this first pair lead the trend and is the reason for the textured rice pattern to the foot-bed. Through the years the brand name has moved from strengths to strengths, sported by Celebrities and fashion icons alike Havaianas have created a unique must have brand image. 'Havaianas - Everyone Wears them' this slogan represents the company and brand. Havaianas have perfected the art of throwing unique and subtle colours together bringing a smart, stylish and bright summer look.