Nike is the worlds largest seller of athletic apparel and footwear, selling products in more than 180 countries around the globe. Nike have created a huge number of great footwear and clothing throughout the years including the ‘Air Max’ range, the ‘Air Jordan’, Air Pegasus, Nike Challenger and Nike Elite which are very popular this season, and many many more. Nike are one of the leading brands in many sports across the globe constantly investing in research for new technologies that can be applied to make their products lighter, faster, smarter and harder than their competitors. Nike's ambition is to better their products and to be on the pinnacle of cutting edge technology. Many leading sports figures endorse Nike's products, top footballers such as Wayne Rooney, Christiano Ronaldo and Paul Scholes among many others.