The name ‘Villain’, full name “Villain logistics” born out of a love for superhero stories. The underlying motive was the irony that super heroes are nothing without their counterparts, Villains. In depth, the details of a Villain are reflected in the detail of their clothing. This is all affiliated with the skateboarding/street wear sub-culture, which is a big part of the brand. Art holds a big part in the company and in how they design and perceive their clothing. Villain clothing draw a lot of their inspiration from the UK street art scene, which they feel is the best in the world, this has a huge influence on their design and inspiration.