Zoo York is a style and social philosophy inspired by the New York City graffiti art subculture of the 1970s. Its name originates from a subway tunnel running underneath the area of the Central Park Zoo. This tunnel, called the Zoo York Tunnel, or simply "Zoo York," was a haunt of very early "old school" graffiti writers who hung out with the hippies around the Central Park Bandshell in the late-1960s and 1970s.

 

Today, Zoo York is a highly evolved, globally recognised brand with unbreakable East Coast USA attitude and dialect. As it has since day one, Zoo's product line continues to be heavily influenced by skateboarding, graffiti, hip-hop, punk and everything in between. The Manhattan based brand proudly serves up a wide range of casual utilitarian looks for men that fuse authentic overtones with iconic Zoo York city imagery. Additionally, the company continues to be backed strongly by the Zoo Crew which includes original NYC graffiti artists, designers , musicians, new and old skateboarders and some of the biggest names in BMX and the surf communities.